Tokyo Backseat Driver

Brilliant.
All a digital campaign should be.
Product focused, entertaining, informational and makes you want to buy the brands product.
http://www.toyota-global.com/toytoyota/en/index.html

Found via Waldemar
http://creativeinlondon.blogspot.com/2011/09/creativity-in-japan.html?m=1

7 months ago